how tend works

Co-Ownership of
Valuable Assets

TEND is an exciting new way to access, own, experience and invest in valuable assets. Whether your interest or aspiration is for art, wine, watches, music, classic cars, racehorses …

What does this mean?

Our state of the art digital technology allows us to split any valuable asset into shared ownership. After a process of due diligence, the asset is transformed into shares and made available to our members. For example, you can become one of ten co-owners. Co-ownership rights and obligations are governed through a standard “Co-ownership Agreement”.

Why is this such a game changer?

Traditionally, you needed to invest the full purchase amount to get ownership and access to the pleasure of an asset. With TEND, for the same amount of money, you can get access to multiple assets, thus giving you an x-factor of pleasure enrichment.

Memorable Real-Life experiences

You will have the opportunity to touch, feel and enjoy the asset first-hand, creating a tangible, emotional return.

Simply reserve your experience using our smart calendar function. The experience itself is coordinated by TEND to ensure all co-owners get equal treatment.

Access to world-class partners and privileged insights

Learning opportunities with privileged insights from a global network of premier partners. Together with our strong network of business partners and luxury brands, we fulfil the service promise towards our members.

Financial Return

Many of the valuable assets we bring to you have been amongst the best performing assets over the past decade.

What is more, those assets are uncorrelated to financial market volatility. Importantly, shares in an asset can be firstly reserved, then bought and finally sold again by you, when you choose.

Connection with like-minded co-owners

Feel a sense of connection and sharing with like-minded co-owners, friends and family as you enjoy and share the excitement of your memorable asset experiences.

Fully serviced offering

TEND takes away the hard work by arranging all of the necessary services, giving you back that most precious of assets…..time.

We source the assets you’re looking for, we check out the provenance and valuation, we organise maintenance, storage, transport and insurance needs. And when you want to enjoy and experience your asset, we’ll ensure it’s ready and waiting for you.

The app is intuitive and easy to use, with complete and easily accessible information, and as a TEND member, you are empowered to manage all of your activities through the TEND Life app with full concierge service support.

for unique ASSETS and experiences

  • Supply side: TEND sources unique assets and experiences, providing suppliers access to liquidity through unlocking of assets via tokenisation. First, we authenticate the asset through a process of due diligence. Then the asset is transformed into co-ownership shares and made available to customers on the platform.
  • Customer side: TEND gives its members access, through co-ownership, to precious unique assets with unprecedented „real-life-experience“ attached. The co-ownership shares can be reserved, bought, sold and bid between customers.

  • Partner side: Working together with top-notch service partners, TEND provide its members with the relevant information about each asset on the platform, and design and fulfil the real life experience promised.


TEND takes care of all associated services (e.g. insurance, valuation, maintenance, storage) together with our strong network of partners, ensuring a worry-free enjoyment of the asset and experience for you.

The platform is intuitive and easy to use, with complete and easily accessible information, and the toolset needed to conduct any type of action directly through the platform.

A dedicated concierge service, ready to respond to any question or service requirement you might have.

We do all the hard work, so all you have to do is invest and enjoy!


Data Security

All client data is stored physically in Switzerland and in full compliance with Swiss data protection laws.

Security Audit

Independent audits on our technology security, monitoring, infrastructure security and business continuity.

Quality Control

Rigorous commitment to reliable testing within a continuous release management.

Swiss Heritage

Trust, continuity and sophistication. The hallmarks of Swiss heritage transferred into the digital world.

Get In Touch

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1879 Park Ave,
Los Angeles, CA 90026, USA
5th Floor

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